Venetian Rod Company, a manufacturer of drapery hardware for past 10 years shifted focus to box stores after seeing the need of better made drapery hardware for do-it-your-self home decorators. Since VRC has worked with mostly high-end customers for ultra-expensive designs for drapery hardware, it was only fitting that VRC found the niche in the retail market with lack of quality and custom designs for the everyday shoppers.

For this task we gathered best of our designers to come up with the designs and colors for this new venture. After 3 years of planning, thousand of designs, series of tests, we have came up with 4 designs that soon captivated the buyers from the retail/box stores. Demand for more designs soon followed and have now increased to total of 9 designs, 3 colors, and 3 sizes with matching holdbacks and rings.

We take great pride in what we do and it shows in every product we make. Join our family of sellers and see what makes us different!